Wednesday, September 29, 2010
Okay, so not only do you have to figure out how to blog, now you have to make an overall great impression on people who have the attention span of squirrels! Yikes! How do you keep up? What do you do?
For starters, remember that the first impression is the most important aspect of the whole online presence game. If you can’t “engage” them in two minutes or less, you have pretty much lost them. There is also no way of knowing “how” they are going to find you and what is likely to impress them. Even with all of the reporting tools out there, you still don’t know. This is because there are many ways that people will look for what they need online and people are not all the same in how they think.
The best way to cover it is to make sure that you look good everywhere. How do you do that? You make every social media profile, every tweet, every post and every blog count! You must think about what will go through the mind of your target audience before they see your company information on your social media, blog or web site. Learn to put yourself in their shoes and think about what they want and what they will respond to.
For example, if you are an accountant and you have 300 connections on LinkedIn with 25 recommendations it makes you look very impressive when someone wants their taxes done. But what about that huge firm that you want to handle the books for? Well, you better have your Summary, Specialties and Past experience sections filled in with lots of information about your business in a way that will capture their attention or they are going to move on to the next candidate.
You may also have a very impressive fan page on Facebook for your business with over 500 fans, but how does your profile picture look? Is it a nice professional looking photo or do you have a picture of yourself holding your kid with strawberry jam all over his face? The strawberry jam picture is great for your friends and family, but not the customer who wants to order your line of clothing or artwork for his store. Again, make sure that who you are matches what you do, because you never know where they are going to find you.
Your web site may be very informative--perhaps too much. That is why it is a good idea to have links to your social media and blog from your web site, so people can learn more about your business without having to read through all of the content on your web site. Your social media icons should also be consistent in their style and they should be highly visible and easily accessible from your home page.
Remember, to make that first impression count or the squirrel will choose another NUT! J
For more information please contact Becky Brooks at Professional Writing Services, http://www.professionalwritingservices.com/. Thank you.